BOJ Business

New! Our Royal Bundle!

royal bundle

It's no surprise that we've got the Royal Fever over here-- I mean, first the announcement that Kate Middleton and Prince William were expecting and then the Royal Engagement!! Well we are so happy that Prince Louis is happy and healthy and that the Royal Wedding is just hours away!

We've introduced our Limited Edition Royal Bundle so that you can send some joy and excitement to friends who love the Royal family as much as we do!

Shop it here!

New! Blog Posts from Bundle Moms!

bundle moms

When we launched The Bundle of Joy, the goal has always been to bring moms together to form a unique community. There are a lot of successful blogs out there written by both individuals and media corporations, but it was always our vision to have a collaborative place for moms to share long-form posts about their own personal experience.

This allows moms to share what they've learned, as well as enjoy the therapeautic release of sharing through writing. We are delighted to kick off our blog series Bundle Moms with 10 founding members! I am delighted to introduce that we have fabulous moms from all over the country who will be sharing about topics like pregnancy, labor, new mom advice, maternity and kids fashion, traveling with kids, partner relationships, breastfeeding, life with two kids and a whole lot more!

Want a topic covered? Email Want to contribute a blog post? Email us there, as well!


Bundle Moms Bloggers

Heather B. from Chatham, Ontario

Sara Konye from San Jose, CA

Amanda K. from Hattiesburg, MS

Sarah Rubes from Farmington, CT

Heather Davey Fusco from Piedmont, California

Sarah L. from Palm Harbor, Florida

Alix S. from Washington, DC

Corinne P. from San Francisco, CA

Kristen Beilein from Syracuse, NY

Catherine VW from Culpeper, Virginia

Inslee x The Bundle of Joy

inslee jackson.jpg

We are so delighted to introduce our newest collaboration with New York-based artist, @Inslee. Inslee is well-known for her beautiful watercolors and when we first discovered her work we immediately fell in love. As a new mom to son Jackson, Inslee showed us you can be elegant, creative, work hard, and navigate motherhood, all while keeping a sense of humor.

Her chic aesthetic has been applied to our classic Bundle and we could not be more pleased with how the Bundles turned out. Inslee grew up in Virginia and studied art. She lived in Washington D.C. as a young college grad and moved to New York to focus on her business Inslee Designs.

"Making art has always been my way of expressing myself throughout my childhood and education, so it was a natural progression that I’d turn this fundamental part of myself into the focus of my career. I studied art all throughout my education, both in formal classes and just independently studying the work of artists I admire. I majored in studio art and art history in college. "

We are thrilled to have Inslee's beautiful touch on our Bundles. Shop them here!

Each Bundle includes:
Limited edition @Inslee x The Bundle of Joy Collectible Box
Animal watercolor nursery print
12 monthly milestone cards
Clementine Kids Swaddle Blanket
4 Luxe Bow Notecards with stamps



NEW! As Quoted Wellness Bundles!

bundle of joy- as quoted san francisco

When we launched The Bundle of Joy, we always had the vision of having tastemakers and shakers curate Bundles. We love our classic Bundles and we think that new additions compliment our mission.

For our first collaboration, we are delighted to partner with AQ Wellness, a San Francisco-based wellness company that offers holistic nutrition counseling and personal chef services for those who are looking to find a healthy balance in their life but don’t know where to start. AQ Wellness is also behind the insanely popular organic and gluten-free restaurant As Quoted in San Francisco.

We wanted to share a glimpse of AQ Wellness and As Quoted. Shop the Baby and Mama Bundles here!

The thinking behind The Bundle of Joy.


By now you know the story of The Bundle of Joy, right? If you don't, the short version is that we couldn't find something out there that was something we would want to receive. There are a lot of darling gifts that look beautiful on Instagram (and frankly, cost a lot) but are such a pain to receive. When we created The Bundle of Joy we thought of every detail so that all of the pain points of giving and receiving were eliminated.

The Bundle of Joy Box
The box is 10x11x5 and comes delivered by USPS 1-3 days after the order has been fulfilled. The boxes are simple and beautiful, just enough to pique your interest when it arrives at your door. The design is clean and simple with the intention that parents keep the box in the nursery closet as a place for keepsakes- cards from friends, photos, hospital bracelets, and anything parents deem as worth saving. 

Canvas Bag
You will notice that there is zero stuffing, confetti, glitter, paper– basically anything that is a choking hazard or complete pain in the ass to clean up. YES, I said it. To keep all of the content safe and secure we knew that a reusable canvas bag with a drawstring would be perfect! We loved that it was simple and plain enough that moms could throw it in the diaper bag full of diapers and wipes, pump parts, or left at home to store toys.

Nothing perishable
One of the things we wanted to make sure was that our Bundles had nothing perishable in them. We did this for a couple of reasons- we didn't want to run the risk of something stale arriving at your door. We also wanted to make it easy for recipients to enjoy the gift on their own time. This was further reinforced when we heard from a lot of our corporate clients told us that they used to send a fruit arrangement but it was too much of a hassle trying to make sure it arrived when the recipient was home. We love that you can open a Bundle any time and it is still relevant and fresh!

Purposeful Items
We source and curate the best products for our Bundles that parents actually need: organic deodorant, organic pads, baby nail clippers and baby hair brush, burp cloths, nipple cream. The list goes on. This goes back to our philosophy that everything we give should have a purpose and not just for fluff.

Donation to a nonprofit
For each Bundle purchased, a donation is made to a nonprofit. This principle of giving is a core value both personally and professionally and is something that our recipients truly appreciate.

Want to learn more about The Bundle of Joy? Email

Dad Swag Bundle for the win!

When we first had the idea for The Bundle of Joy, we KNEW that we needed to do something for new dads! We always love celebrating dads and we created the Dad Swag Bundle so that friends, wives, colleagues could send something special to the newest dad on the block!

While we are always sourcing the best items and updating the Bundles, we always have our popular Mind on my Mommy Onesies, a teether, some meaningful reads, an Apple Park rattle or lovely, and a few other goodies.

The Dad Swag Bundle is also really popular with our corporate clients who want to gift something to their male employees when they have a baby.


Our first visit to ABC Kids Expo in Las Vegas.


A few weeks ago, our team had the wonderful opportunity to attend the ABC Kids Expo in Las Vegas, Nevada. This conference is a world-renowned baby expo where companies around the world showcase their new products. It was amazing to meet in person the vendors we had relationships with, as well as meet new companies and discover their products that we wanted to include in our Bundles.

The companies we loved meeting were: Bink, Lulujo Baby, Mother Love, Earth Mama Organics (and we got to see their brand new packaging before it was released), Copper Pearl, and so many more!

We are delighted to include these companies in our Bundles and we can't wait for our next expo!


Starting The Bundle of Joy.


Hi! I am Caroline and I am the Founder of The Bundle of Joy! Thanks so much for visiting our blog! We are delighted to share a more personal side of our company on the blog, as well as offer our reviews of products we love, companies we work with and adore, as well as practical advice for new parents.

There are a lot of resources available for new parents. Often times, it's too many. Our goal is to be the practical advice. Everything we do has a purpose and we hope to pass along purposeful parenting to you, our wonderful community members.

A lot of people asked how I started The Bundle of Joy. You can read a little bit about it here, but I also wanted to share a little bit more about the logistics.

Truth be told, it's not as difficult to start a company as one might think. There are so many resources available to entrepreneurs and skilled specialists who can help with tasks along the way. 

I had the idea for The Bundle of Joy a year before I actually shipped our first Bundle. There is no shortage of gift boxes, box delivery, gifts for new parents, etc. out there. But when I tried to gift something to my sister-in-law across the country, I couldn't find one that fit my needs, and probably most importantly, one that I would want to receive.

All of the boxes I found were really very beautiful but totally impractical for a new mother. I would love like a fool sending a gift that would sit on the shelf. Isn't the power of motherhood that it brings us all together by sharing our knowledge and experience.

The more I searched, the more I realized my answer wasn't out there and I was going to have to do it myself. I let the details percolate for a bit, but honestly, it was really easy to picture it all in my head. I worked with a great designer, Briana of Brighten Made, to make the vision come to reality. We were on the same page and got the branding and design down pretty quickly. 

One of the things was really important to me was that there was a charitable component to this company. I knew right away that I wanted to make a donation for each Bundle that was purchased.

Setting up the website, shipping through Station, and other logistics was a total breeze. Like I said, there are so many resources that the challenge is actually getting the message out to customers in a crowded space. So different than the logistical challenges of previous years.

I knew what products I wanted to include because I had used so many of them personally. I also consulted friends, my moms Facebook group, and more. I then bought products retail and assembled the Bundles. 

I advertised on my blog, email newsletters, and Facebook ads. The orders came rolling in and I thought, we're on to something. At that point it was all about proving the concept, testing the price point and making sure that the shipping logistics worked.

After the weekly order grew, I knew it was time to invest in inventory and started purchasing items wholesale. This has been the most exciting part for me because I love the curation of the products, but I also thoroughly enjoy learning a new skill. I have never worked retail so the whole concept of buying and managing inventory has been really fascinating.

But nothing is better than shipping those Bundles out. I love seeing them go across the country, and I'll never forget our first international package to Ireland! I was thinking my Ireland-born grandmother was watching over me!

For 2018, our goal at The Bundle of Joy is to grow sales, introduce new Bundles and products, and connect with more amazing brands and nonprofits.

Thanks for following along!