Interview with Itzy Ritzy Founder Kelly.

We are delighted to carry ItzyRitzy wet bags in our Home from the Hospital Bundles. We love the practicality and personality behind the brand and are thrilled to share an interview with Founder and mother of three, Kelly.


Tell us a little bit about your company.
At Itzy Ritzy, we believe parenting in style is possible. We’ve worked hard to make a collection of baby, toddler and lifestyle accessories that provide smart solutions to everyday challenges. And since we believe in beauty AND brains, our smart solutions are also fashion-forward and very on trend.

Making your life easier is our squad’s goal, so we designed our multi-purpose products to pack a number of dazzling punches. If you’re always multitasking, we think your accessories should be too – it’s the ultimate #RelationshipGoals! Through it all, we keep style top of mind and design chic prints in a confection of eye-catching colors that you won’t find anywhere else.  

Itzy Ritzy offers only the most luxe fabrics, like super-soft 100% cotton and ultra-plush minky, because you deserve nothing but the absolute best! Get ready for our fresh, modern prints to be a constant subject of conversation – we’re always introducing something new and it’s always hashtag-worthy.  


How long have you been in business?
Nearly 9 years!

kelly_itzyritzy.jpg

What was your greatest takeaway from 2017?
Build a great team.  If you recognize there isn’t a good fit, make the change right away vs. letting any toxic energy into your team.  We are in such a solid place right now, and we love the motto #oneteamonegoal

What are your goals for 2018?
New products, new countries, creative thinking and fresh social media campaigns.

What is your motivation to keep growing your company?
True belief in the Itzy Ritzy brand, our products, our customers, and our team.  We are on fire.

Who inspires you?
My mother.  She broke the glass ceiling for so many women and just retired as the CEO of three major hospitals.   She gives my husband and me great business and management advice, and more importantly she is an awesome, hands-on Grammy and friend.

What brings you joy?  
My three kids.  Their laughter, their humor, their kindness and their love for our family.

What is the key to hiring a good team?
Trusting your gut.  Once you have a good team, appreciate them and let them shine.

What was the best gift you received as a first-time mom?
 I loved embroidered bibs and wipe cases.   My husband was also adorable with his thoughtful “pushing presents” for each birth.  The concept is kind of silly, but if looked at as a sentimental gesture, it’s quite lovely.